Tuesday, June 10, 2008

REACHING OUT BUYERS AT PROPERTY EXHIBITIONS

Astute property developers know that in order to attract potential buyers to their development projects, they need to market and promote to target groups. It is no easy task selling in today's highly competitive market. Thus, reaching the right people has become more important than reaching a lot of people. Some developers choose to participate in exhibitions as an effective sales and marketing medium. And judging from popular response to "home-ownership" exhibitions that promote property sales, it may well be the right strategy to market any property development. Exhibition Guide (M) Sdn Bhd has carved out reputation as a major player in exhibition management and has handled numerous corporate road shows, products launches and trade fairs throughout the country and in the Asian region.. Property exhibitions is a platform to help first-time buyers and investors acquire their dream homes offered by reputable developers. Property developers can be quite selective about organisers of such events. They usually consider their own budget and schedule as well as the organizer's company profile before deciding to take part. Participation in such property exhibitions cost from RM50,000 to RM 100,000 for each client,depending on factors such as the promotion methods and whether they hire their own contractors. When property developers participate in an exhibition, their most important concern is getting a positive result. They want to be able to reach out successfully to their target audience but sometimes they may or may not get the desired response. *Exhibition Guide(M) Sdn Bhd, 47-1 Jln 1/149 J, Bandar Baru Seri Petaling 57000 KL. Tel No: 03-90563323

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